Your Website Needs Our Funeral Cost Estimator. Here’s Why.
MKJ Marketing • February 21, 2018

It’s the question every family walking through the doors of your funeral home wants to know but is afraid to ask: Can I afford a funeral service at this funeral home? Of course, we know the answer varies depending on the services selected. But it’s safe to say most families have no idea what to expect when it comes to the cost of funeral services, and they might be surprised how affordable your firm is.

It’s critical to communicate your value in a world where more and more discounters are popping up all over the place. If you want to maintain your market share, you need to make sure people know they can afford you.

Our team at MKJ realizes this. That’s exactly why we’ve designed the Funeral Cost Estimator. This online tool walks families through their options in five easy steps, asking questions about the following:

  1. Timeframe
  2. Budget range
  3. Preferred method of disposition
  4. Type of service
  5. Personalization options desired

Ultimately, our Funeral Cost Estimator accomplishes three important things:

  1. It gives families a sense of control when they need it most. After seeing their estimate, families will feel more knowledgeable and confident when they pick up the phone to call you.
  2. It builds trust with the family, since you are being transparent up front about your cost of services.
  3. It lets people know they can afford your services – before they ever pick up the phone or walk in the door.

Everyone benefits. For more information on how to add the Funeral Cost Estimator to your website , contact us today.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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