Why Would a Funeral Home Want a YouTube Page?
MKJ Marketing • February 7, 2018

Creating and posting YouTube videos is a simple, yet powerful, way to give your funeral home a strong presence on the web while delivering what consumers want: material that is valuable, interactive, and visually appealing.

With a staggering 1.5 billion users every month, YouTube offers an unparalleled platform to gain new clients. High quality, creative videos provide a personal touch that will help you build trust with families – even those you’ve never met – by relating to them on an emotional level.

Uploading videos as part of your overall marketing strategy is also a cost-effective way to increase engagement, a crucial part of any successful marketing campaign. Viewers can comment on and ask questions about your videos, opening a valuable line of connection and communication. You can easily embed videos on your website and/or blog and share them on social media. What’s more, since YouTube is owned by the search engine giant Google, videos rank routinely high in internet searches.

This is where MKJ’s expertise comes into play. Although video marketing is exciting and can significantly increase your audience, there are numerous details that cannot be ignored. The best business content on YouTube is more than just a sales pitch – and this is especially relevant given the sensitive nature of our line of work. We can help you showcase your company by creating a customized channel, highly visible titles and video descriptions, and interactive material that reflects your authority in the field.

The team at MKJ will help you stand out among other funeral homes and make a positive and lasting impact on the viewer. We know YouTube can do wonders for your business if used correctly – and we’re here to make that happen. Contact us today for more information.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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