Expert-Led Training on Top-Performing Strategies for Increasing Revenue Offered by MKJ Marketing at Upcoming November Seminar
MKJ Marketing • July 22, 2022

BLUFFTON, SC — Generating revenue is harder than ever before, and MKJ Marketing is hosting a seminar this fall offering master-level training on the most pressing issues facing the funeral profession.

The seminar will be held Nov. 7-9 at the five-star Montage Palmetto Bluff resort, located in the Lowcountry of South Carolina.

The expert panel of speakers will include Glenn H. Gould III, who has conducted over 900 market research studies; Marilyn Jones Gould, who is a renowned and sought-after speaker and trainer in the funeral profession; Courtney Gould Miller, Head Strategy Officer for MKJ and expert in digital marketing; and Isaac Miller, who leads the e-commerce strategy for MKJ’s clients.

Participants will learn top-performing strategies in the following areas:

  • Attracting and Retaining Talent
    The key to any successful company is maintaining key employees. But how do you attract them in the first place? What makes them want to stay?
  • Increasing Cremation Averages
    Firm owners know they need to increase their cremation averages. But how?
  • Expanding E-Commerce Offerings
    In the increasingly digital world, there is just as much opportunity, if not more, to sell online than in your arrangement room.
  • Therapy Dogs in Funeral Service
    Firms that already have a therapy dog or are considering adding this service won’t want to miss this program.

This unique training opportunity allows owners and managers to take this content directly back to their staff, but it is also ideal for key staff members to attend the Seminar to learn how to improve their performance in the arrangement room. This could also be a great opportunity to reward key staff members for their outstanding performance. Group pricing is available for funeral home owners who would like to send additional staff members.

MKJ has negotiated a special rate with the Montage to ensure all participants can enjoy this world-class resort at a very reduced cost. The Montage Palmetto Bluff is a convenient drive away from Hilton Head Island or Savannah. The resort encompasses a private 20,000-acre community, which includes a nature preserve, multiple dining options, shopping, a riverfront marina, and a Jack Nicklaus Signature Golf Course.

During the Seminar, private consultations with MKJ’s experts will be offered at no additional cost to attendees.

MKJ seminars have consistently been fully approved for continuing education credits by the Academy of Professional Funeral Service Practice in nearly every state. Check with MKJ to find out how many hours can be earned for each state.

For more information on MKJ’s upcoming seminar programs, visit
www.mkjmarketing.com/seminars or call 888-655-1566.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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