Could Your Firm Face Accessibility-Related Litigation Because of Your Website? Free Upcoming Webinar Explains How You Can Protect Yourself
MKJ Marketing • May 31, 2022

MKJ Marketing is co-hosting a webinar focused on educating owners of funeral homes, crematories, and cemeteries to ensure their websites comply with ADA regulations in partnership with accessibility experts UserWay.

So far this year, over 5,000 business owners across all industries have been served litigation relating to ADA accessibility issues, including several funeral homes.

On Wednesday, June 8, at 1 p.m. ET, MKJ Marketing Head of Strategy Courtney Gould Miller will host a free, educational webinar featuring UserWay COO Lionel Wolberger, which will be open to all funeral home, cemetery, and crematory owners and staff.

The webinar will address questions from attendees, explain best practices and tools funeral homes can use to address accessibility-related issues, and share insights on how to best protect their firms from potential litigation.

Accessibility is not just important for those with disabilities — having an optimized website can assist senior citizens who are impacted by vision-related impairments and users with learning disabilities. For example, dyslexia impacts up to 10 percent of the world’s population, and there are specific fonts available that are more legible and user-friendly.

Creating and maintaining websites that meet federal accessibility standards is a critical issue for all industries and companies of all sizes. Businesses struggle to keep up with the changing standards and the financial investment needed to maintain an accessible website — not to mention the ongoing cost of updates to meet evolving ADA requirements.

UserWay offers over 80 accessibility functions and supports over 40 languages. Utilizing its software is as simple as adding a line of code to a website, which generates a widget that adds a layer of accessibility to a website. This process moves quickly, meaning a website can begin to become substantially more compliant within minutes.

As a premier partner of Tribute Technology, MKJ Marketing is able to provide a cost-effective solution, significant savings from the standard UserWay list price, and exclusive opportunities to its website clients.

Funeral home owners and staff members are encouraged to learn more and sign up for this important webinar at www.mkjmarketing.com/accessibility/. Those who are unable to attend live should still sign up, as the recording will be available at a later date.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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