Getting the Restart Right
MKJ Marketing • June 10, 2020

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.  But we have a plan.

Join MKJ Marketing Tuesday, June 16 at 2:00 p.m. EST for a virtual presentation, free to register. We will cover:

  • Converting minimal cremations to memorial services
  • Mastering virtual arrangements & sales
  • “New reality” for funeral, cremation & burial following COVID-19 and how to prepare

Can’t make it?  Register anyway , and we’ll send you the recording. 

 

“I listened to MKJ’s last virtual program and knew exactly what steps to take as Ohio shut down. Everything they said worked. Now, I am counting on them to tell me what to do next.”

– Marc H. Burr, Owner and President, Burr Funeral Home

Don’t Wait for the Presentation. Get Your Restart Action Plan Today.

GET STARTED

MEET THE PANELISTS

Marilyn Jones Gould, President
Marilyn Jones Gould is the creator of four comprehensive video training systems that are recognized as the best in the industry for professional sales, customer service, and arrangements. She directs MKJ’s video and creative strategy, capturing emotion, and nailing brand identity through innovative campaigns.

Glenn Gould, CEO
 Glenn Gould’s market knowledge is unmatched, with more than 800 research studies in death care under his belt. He is a regular contributor to industry publications and is well-regarded for his accuracy in trendspotting. Glenn is the author of Deathcare Marketing, 25 FAQ’s and Funeral Home Marketing: Moving the Bottom Line.

Courtney Gould Miller, CSO & Head of Digital
 Courtney Gould Miller designed MKJ’s Digital 360 program based on her graduate studies in Digital Media and Content Marketing.  Funeral homes, cemeteries, and cremation businesses across the U.S. credit MKJ’s search, social, and email marketing with increasing traffic to their website, generating pre-need and at-need leads, and growing call volume.

Isaac Miller, COO & Legal Counsel
 Isaac Miller brings his litigation and false advertising background to bear in working with clients on e-commerce websites and marketing campaigns. He leads a team of designers, developers, and client service experts to serve MKJ’s website division with the latest technology and brand strategy.

Thanks to Our Sponsors: 

        

      

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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