Behind-the-Scenes Look at Paul St. Pierre’s Digital Strategy
MKJ Marketing • December 16, 2020

2020 has been a monumental year for every funeral home owner – and Paul St. Pierre is no exception.  As president of Wilson St. Pierre Funeral Service & Crematory , which has 11 locations in and around Indianapolis, St. Pierre was also recently elected as the next president of Selected Independent Funeral Homes.

St. Pierre knows the industry – and has seen firsthand how it has changed over time. Now in their sixth generation of family ownership, his multi-brand operation has been a mainstay in the area for over 120 years. It’s these constant changes that motivate St. Pierre to invest in his firms’ social media , website , blog , YouTube , and search engine marketing.

“ Digital marketing reaches everyone everywhere,” St. Pierre says. “We have to keep up with everything that’s evolving and changing day to day.”

MKJ has had the privilege of working with St. Pierre for more than 30 years, managing the firm’s marketing endeavors, and developing a warm personal relationship along the way. Over the past few years, St. Pierre has successfully acquired multiple firms and has incorporated them under the umbrella of his existing brand. This has included working with MKJ to create a new website that funnels all of the firms into one place.

To hear more from St. Pierre regarding his approach to digital marketing , what aspects have most impacted his business, and more, check out this video. Then click over to the digital marketing page on our website to learn how we can put the digital pieces together for you, starting with a free consultation.

Heading into the new year, you need to be sure families can find you online and understand your brand and services. Talking with us is the first step.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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