3 Reasons the Cremation with Confidence™ Marketing Campaign Gets Results
MKJ Marketing • September 13, 2018

As cremation rates continue to skyrocket across the country, scandalous cremation stories persist in making headlines. When consumers read articles about cremation abuse, fraud, and mix-ups, it’s no wonder their confidence in cremation providers is shaken. They’re uneasy about the processes and procedures involved. They don’t know who to trust. They’re skeptical of pricing integrity. How do you communicate to families in your community that they can trust you?

This is where Cremation with Confidence™ comes in.

Cremation with Confidence™ is a national network of local cremation providers who pledge to abide by a strict ethical code and perform cremations according to an exclusive 10-step process. This system of checks and balances offers families peace of mind that their loved one never leaves the care of trusted funeral professionals. You need to communicate your value to families, so they choose you over a discount cremation provider, and Cremation with Confidence™ helps make that happen. Here’s how:

1. Consumers will know your pricing is fair. When consumers question your prices, it’s important that your staff can give an intelligent response. The Cremation with Confidence™ staff training video, membership packet, and member downloads will help your team communicate your services and value to area families. In the end, families will understand why it’s worth spending more for peace of mind. And as we all know, when consumers believe your pricing is fair, the impact is far-reaching.

2. You’ll establish trust with families . Your Cremation with Confidence™ guarantee tells families the following:

  • We will treat your loved one with respect and dignity.
  • We provide a system of checks and balances, ensuring the cremated remains returned to you are those of your loved one.
  • We offer the opportunity to celebrate the life of your loved one either before or after the cremation process.

Cremation with Confidence™ communicates your firm’s commitment to ethics and shows families you truly care about their loved ones. That trust will serve your funeral home well.

3. Your funeral home will be more marketable. Cremation with Confidence™ is easy to promote. From brochures and newspaper inserts to digital, TV, and radio advertising, you’ll have all the information you need to display your value.

In short, Cremation with Confidence™ gets results. The peace of mind it provides is an overwhelming deciding factor for many families. Says Paul Cavanagh of Cavanagh Family Funeral Homes, Inc. , “I see a direct correlation between the increase in families we serve and the implementation of the Cremation with Confidence™ program. Our at-need and preneed volume have both increased since we implemented Cremation with Confidence™.”

Visit a few  Cremation with Confidence™  member websites by clicking below:

Ready to find out if you can become the exclusive Cremation with Confidence™ provider in your area? CLICK to get started.

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MKJ Announces Seminar for November 2023 in Napa Valley

By Kara Apel • July 14, 2023
The MKJ Seminar will be held Nov. 13 and 14 at the Grand Reserve at the Meritage Resort. The luxurious resort is close to several airports, including San Francisco and Oakland, and is located just a few miles from downtown Napa.

MKJ Marketing to Conduct 33rd Annual Ski Seminar

By MKJ Marketing • December 20, 2022
Nashville, TN — MKJ Marketing Seminars address the most pressing issues facing funeral business owners. During this period of economic uncertainty, owners are experiencing their best business years ever regarding at-need volume, but profits may be lagging. As we await the anticipated recession, operators are uncertain how best to manage their costs and pricing. Innovation is not a point-in-time decision but a mindset and business culture. MKJ’s 2023 Ski Seminar will share insights from research and experience working with funeral homes throughout the year and from coast to coast. Learn how digital marketing has evolved and how to make it work best for you Learn how a recession creates opportunities for market share gains Learn how your website can allow you to sell more online by offering products consumers want The potential in email marketing New service offerings to get 5-star reviews How to compete with lower-priced competition during a recession The Ski Seminar dates are Jan. 30 to Feb. 1. The seminar was moved to earlier in the year to assure the best skiing experience as the warmer climate could make later in February slushy. The host hotel is the Ritz-Carlton Bachelor Gulch in Beaver Creek — one of Colorado’s finest ski resorts. The resort is ski-in/ski-out and features amenities unavailable at most resorts. MKJ successfully negotiated a very good room rate (hundreds of dollars below the resort’s published room rate). Note: For the first time in MKJ’s 41-year history, we will not be conducting the annual Florida seminar, as the resort was severely damaged by Hurricane Ian. Don’t miss this up-to-date content that will be only offered at the Ski Seminar. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register.
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