With over 20 years of experience, Jim Ferolo has led the digital transformation of iconic brands like SINGER® and Maui Jim, making him a go-to expert in connecting with family-focused audiences. As Chief Digital Officer at SVP Worldwide, Jim has a deep understanding of how to modernize without losing the essence of what makes a business special—a lesson that resonates with funeral homes. Join us at the MKJ Summit 2024 at The Breakers, where Jim will share actionable strategies that can help funeral homes embrace digital tools while honoring their longstanding commitment to families. His insights could be the key to maintaining relevance and growth in today’s digital landscape.